LinkedIn Rapid Development:
In 3 hours or less, what improvements would you make to the LinkedIn user experience?
Job seekers work to make their LinkedIn profiles more appealing and to connect with others. The current mobile profile offers a dense and cluttered wall of information, that is overwhelming and difficult to view on a small screen.
Do users want to see everything that a LinkedIn mobile profile displays?
The mobile profile takes four screens to scroll through. What of this content do users really want to see, and is it in the correct place?
Trends in a Rapid User Survey
I conducted a quick survey of nearby active LinkedIn users to find out what they value in their own and others’ profiles. The results revealed that, across the board, people care most about job history. They want to know about current jobs on others’ profiles, but find skills and history more telling on their own.
The Current Profile Does Not Feature the Information Users Care Most About
Looking at the current LinkedIn profile, there are a number of things inconsistent with users’ interests as shown in the survey. The information users care about most, like job history and skills, are not immediately visible. Meanwhile, social aspects of the app receive prominent placement despite fewer than 25% of respondents looking for this information on others' profiles, and zero respondents hoping it's noticed on their own.
To reorganize and redesign the LinkedIn mobile profile to emphasize users’ job history and skills. Here are some rough sketches that play on that idea:
I refined the sketches into simple, clean wireframes.
1. Basic Information: User’s Name, job title, company, location and website alongside a photo of themselves
2. Job History: User’s three most-recent jobs are shown, alongside a company logo. Tap to expand the section if the user has written a job description.
3. More Positions: On tap, profile slides left to reveal the fully-expanded version, showing all past employment history.
4. Highlighted Detail: User can choose what is displayed here, based on what’s important to them to highlight -- education, skills, accomplishments, etc.
5. Interaction Tools: Menu bar containing the tools for interacting with the user. Includes option to message or email, request a connection, or share the profile.
1. Skills: Horizontal scroll of user’s skills or endorsements
2. Education: User’s education history is displayed here, alongside a school logo. On tap, section expands if user has written a description.
3. Connections: Horizontal scroll of the user’s connections. App detects any common or relevant connections to the viewer and displays those first.